Universe Group, a group of product IT companies, will hold an offline Thursday Talks event in Kyiv. This time, the discussion will focus on the role of AI in products — from real-world use cases to evaluating its impact on business results. The event will take place on April 23 in Kyiv. Participation is free with prior registration, and the number of spots is limited.
During the panel discussion, experts will explore whether AI has become an essential element of modern products, as well as where it creates real value and where it remains just a tool without impact on key metrics. In particular, the discussion will cover:
How to understand when AI improves user experience and the product, and when it remains just a “smart” feature.
How AI is changing approaches to marketing, content, and experimentation, and helping scale user acquisition.
How AI helps accelerate internal processes — from data analysis to idea generation.
Whether AI is truly becoming a must-have for modern products and how to find a balance between “AI for the sake of AI” and real business value.
Speakers include:
Maksym Myronenko, Product Team Lead at Guru Apps. Has experience working with AI in products even before its mass adoption. Transitioned into product development from medicine and works with an AI-first approach.
Vlad Halytskyi, stand-up comedian and IT specialist, Growth Marketing Manager at Ideals, founder of the “SVITLO” stand-up club.
Pavlo Lysyi, ML Team Lead at Guru Apps. An expert with 7+ years of experience in Machine Learning. Knows how all top neural networks work “under the hood.”
Alona Gorbunova, Marketing Lead at Guru Apps (Growth). Knows how to turn AI from a tool into a part of the marketing team.
The event will be useful for Product Managers, Marketing Managers, Product Owners, and Growth Managers.
After the main part, there will be a networking session where participants can connect with speakers and exchange experiences.
When: April 23, guest gathering at 18:30, discussion starts at 19:00
Where: Offline, Kyiv (Podil)
Participation is possible with prior registration. After submitting an application, organizers will confirm participation within three business days.
Details and the registration form are available via the link.
